I love this brand – it reaffirms the point that when people are looking for a service or product, that ‘people buy people’.
The Outliers came to me with a big vision and a huge range of imagery that appealed to them. We worked to together to hone in on something that would reflect that vision. They wanted to create a non-corporate wellbeing resource for corporate businesses – approachable, human, and professional whilst breaking down unhealthy barriers and outdated belief systems.
Each element of their brand has a purpose that ties in seamlessly with the next.